I was expecting a visit to RoGuiltlessPlastic with an exceptional guide, Rossana Orlandi herself . It has become a full immersion in the Orlandi universe : four hours of meetings and stories that none of us could have afforded during an FuoriSalone and which instead are the greatest gift of this Milan Design City 2020 that has taught us new and sustainable rhythms.
The project is divided into two exhibitions: Ro Plastic Prize , with the finalist works of the competition that from 2019 invites designers from different disciplines – Industrial Design, Innovative Textiles, Conscious Innovation Projects, Packaging Solutions and the new category Awareness on Communication – to think in different way to how objects are made; and We Are Nature , for which the Milanese gallery owner has selected projects by designers, artists and researchers who deal with the themes of desertification, deforestation, sea level rise, extinction and pollution with a responsible approach. .
“During the lockdown we saw that nature is fine without us” he explains to me, “it is we who could not live without it”.
Simone Maccagnan joins us , an expert in materials and technologies and curator of the exhibition under the technical-scientific aspect, who, as a good pragmatist, sums up the highest intent of the project in two words: “defusing the messages”, cleaning the issue of sustainability from slogans and taken parties, gurus and certainties taken for granted.
“We have to understand, rather than know” he explains, taking the Pista di Pietro at our feet as an example: the material with which it is made is one of the most polluting, rubber, obtained from the recycling of used shoe soles and bicycle tires. . “In itself it is not a sustainable material, but it becomes so when it removes a pollutant from the environment to propose a new use. Just as wood, in itself sustainable, can cease to be sustainable if extracted without respect for the environment, or when used where it is not necessary (for example for a disposable object) “.